/* funneltrace.com, "Story": bold, human. Mobile first (375 → 768 → 1280).
   Solid colour blocks only: no gradients, no glass, no stock art. */

/* Archivo (SIL OFL 1.1, public/fonts/OFL.txt), from Google Fonts, served from
   this site: the latin subset, every weight from 400 to 900 in one variable
   file. "optional": a late font never shifts the page (CLS 0); it is preloaded,
   so it is normally there for the first paint. */
@font-face {
  font-family: Archivo;
  src: url("/fonts/archivo-latin-var.woff2") format("woff2");
  font-weight: 400 900;
  font-style: normal;
  font-display: optional;
  unicode-range:
    U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329,
    U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;
}
:root {
  --paper: #f4f2ec;
  --ink: #0b0b0b;
  --green: #1e5f4c;
  --gold: #f2b544;
  --cold: #6f95d6;
  --warm: #e9c46a;
  --muted: #3d3d3a;
  --line: #d9d5c8;
  --white: #ffffff;
  --radius: 4px;
  color-scheme: light;
}

* {
  box-sizing: border-box;
}
html {
  -webkit-text-size-adjust: 100%;
  /* Anchors land below the floating header (its height plus its gap). */
  scroll-padding-top: 6rem;
}
body {
  margin: 0;
  font-family:
    Archivo,
    system-ui,
    -apple-system,
    "Segoe UI",
    Roboto,
    Arial,
    sans-serif;
  font-size: 18px;
  line-height: 1.5;
  color: var(--ink);
  background: var(--paper);
}
img {
  max-width: 100%;
  height: auto;
}
a {
  color: var(--green);
  text-underline-offset: 0.15em;
}
a:focus-visible,
button:focus-visible,
input:focus-visible,
summary:focus-visible {
  outline: 3px solid var(--gold);
  outline-offset: 2px;
}
.wrap {
  max-width: 80rem;
  margin: 0 auto;
  padding: 0 1rem;
}
.narrow {
  max-width: 48rem;
}
.skip {
  position: absolute;
  left: -10000px;
}
.skip:focus {
  left: 1rem;
  top: 1rem;
  background: var(--white);
  padding: 0.75rem 1rem;
  z-index: 30;
}
.draft {
  background: var(--gold);
  color: var(--ink);
  padding: 0.5rem 1rem;
  font-size: 0.875rem;
  font-weight: 700;
  text-align: center;
}

/* Header: a floating bar that stays in view on every width, and the menu
   disclosure (no script). Solid paper with an ink border and a hard offset
   shadow, the same block language as the rest of the page. */
.top {
  position: sticky;
  top: 0;
  z-index: 20;
  padding: 0.75rem 0.75rem 0;
  pointer-events: none;
}
.bar {
  position: relative;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  min-height: 4rem;
  background: var(--paper);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  box-shadow: 4px 4px 0 var(--ink);
  pointer-events: auto;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 0.5rem;
  color: var(--ink);
  text-decoration: none;
  font-weight: 900;
  font-size: 1.25rem;
  letter-spacing: -0.02em;
  min-height: 44px;
}
.nav-wide {
  display: none;
}
.menu summary {
  list-style: none;
  cursor: pointer;
  font-weight: 800;
  text-transform: uppercase;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 0.5rem 1rem;
  min-height: 44px;
  display: flex;
  align-items: center;
}
.menu summary::-webkit-details-marker {
  display: none;
}
.menu[open] summary {
  background: var(--ink);
  color: var(--paper);
}
.menu nav {
  position: absolute;
  top: calc(100% + 0.5rem);
  left: -2px;
  right: -2px;
  background: var(--paper);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  box-shadow: 4px 4px 0 var(--ink);
  max-height: calc(100dvh - 7rem);
  overflow-y: auto;
  overscroll-behavior: contain;
  z-index: 5;
}
.menu ul {
  list-style: none;
  margin: 0;
  padding: 0.5rem 1rem 1rem;
}
.menu li a:not(.button) {
  display: flex;
  align-items: center;
  min-height: 48px;
  color: var(--ink);
  font-weight: 700;
  text-decoration: none;
  border-bottom: 1px solid var(--line);
}
.menu li .button {
  margin-top: 1rem;
  width: 100%;
}

/* Breadcrumbs: every item, link or not, sits on one baseline. */
.crumbs ol {
  list-style: none;
  display: flex;
  flex-wrap: wrap;
  align-items: baseline;
  gap: 0.25rem;
  margin: 0;
  padding: 1rem 0 0;
  font-size: 0.9375rem;
}
.crumbs li + li::before {
  content: "/";
  margin-right: 0.25rem;
  color: var(--muted);
}
.crumbs li {
  display: inline-flex;
  align-items: baseline;
}
.crumbs a,
.crumbs [aria-current="page"] {
  display: inline-block;
  padding: 0.5rem 0;
}
.crumbs a {
  color: var(--muted);
}

/* Type */
h1,
.display {
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.04em;
  line-height: 0.92;
  font-size: clamp(40px, 11vw, 136px);
  margin: 0 0 1.5rem;
}
.inner h1 {
  font-size: clamp(40px, 8vw, 104px);
}
h2,
.section-title {
  font-weight: 900;
  text-transform: uppercase;
  letter-spacing: -0.03em;
  line-height: 1;
  font-size: clamp(32px, 6vw, 72px);
  margin: 0 0 1.25rem;
}
h3 {
  font-weight: 800;
  font-size: 1.375rem;
  line-height: 1.2;
  margin: 0 0 0.5rem;
}
p {
  margin: 0 0 1rem;
}
.lead {
  font-size: clamp(20px, 2.4vw, 26px);
  line-height: 1.45;
  max-width: 44rem;
}
.label {
  display: inline-block;
  font-size: 0.8125rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-bottom: 0.75rem;
}

/* Bands: full-bleed blocks between sections */
.band {
  padding: 4rem 0;
}
.band-paper {
  background: var(--paper);
}
.band-ink {
  background: var(--ink);
  color: var(--paper);
}
.band-ink a {
  color: var(--gold);
}
.band-green {
  background: var(--green);
  color: var(--white);
}
.band-green a {
  color: var(--white);
}
.hero {
  padding: 3rem 0 4rem;
}

/* Buttons */
.button {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 52px;
  padding: 0.75rem 1.5rem;
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--ink);
  color: var(--paper);
  font: inherit;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.02em;
  text-decoration: none;
  cursor: pointer;
}
.band-ink .button,
.band-green .button {
  background: var(--paper);
  color: var(--ink);
  border-color: var(--paper);
}
.button-gold,
.band-ink .button-gold,
.band-green .button-gold {
  background: var(--gold);
  border-color: var(--gold);
  color: var(--ink);
}
.button-line {
  background: transparent;
  color: var(--ink);
}
.band-ink .button-line,
.band-green .button-line {
  background: transparent;
  color: var(--paper);
  border-color: var(--paper);
}
.button-small {
  min-height: 44px;
  padding: 0.5rem 1rem;
  font-size: 0.9375rem;
}
.button[disabled] {
  opacity: 0.6;
  cursor: progress;
}
.actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.75rem;
  margin-top: 2rem;
}

/* The journey: cold, warm, hot, paid */
.steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
}
.step {
  padding: 2rem 1.25rem;
  color: var(--ink);
}
.step-number {
  display: block;
  font-weight: 900;
  font-size: clamp(56px, 12vw, 120px);
  line-height: 0.9;
  letter-spacing: -0.05em;
}
.step h3 {
  text-transform: uppercase;
  font-weight: 900;
  font-size: clamp(28px, 4vw, 44px);
  letter-spacing: -0.03em;
  margin: 0.5rem 0;
}
.step-cold {
  background: var(--cold);
}
.step-warm {
  background: var(--warm);
}
.step-hot {
  background: var(--gold);
}
.step-paid {
  background: var(--green);
  color: var(--white);
}

/* Capabilities */
.cards {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  gap: 1rem;
}
.card {
  background: var(--white);
  color: var(--ink);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 1.5rem;
}
.card a.more {
  display: inline-flex;
  align-items: center;
  min-height: 44px;
  font-weight: 800;
  color: var(--green);
}

/* Proof */
.figure {
  display: block;
  white-space: nowrap;
  font-weight: 900;
  font-size: clamp(72px, 13vw, 176px);
  line-height: 0.85;
  letter-spacing: -0.05em;
  color: var(--gold);
}
.proof-grid {
  display: grid;
  gap: 2rem;
  align-items: center;
}
/* Pawan's photo: square, 500×500 at most, sized before it loads. */
.proof-media {
  display: block;
  width: 100%;
  max-width: 22rem;
}
.proof-photo {
  display: block;
  width: 100%;
  height: auto;
  aspect-ratio: 1;
  object-fit: cover;
  border-radius: var(--radius);
}
.proof-photo.placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--ink);
  color: var(--paper);
  font-weight: 700;
  text-align: center;
  padding: 1rem;
}
.placeholder {
  outline: 3px dashed var(--gold);
}
.portrait {
  width: 8rem;
  height: 8rem;
  border-radius: var(--radius);
  object-fit: cover;
}
.portrait.placeholder {
  display: flex;
  align-items: center;
  justify-content: center;
  background: var(--ink);
  color: var(--paper);
  font-size: 0.875rem;
  text-align: center;
}

/* Sample visuals */
.sample {
  background: var(--white);
  color: var(--ink);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  padding: 1.25rem;
  font-size: 1rem;
}
.sample-tag {
  display: inline-block;
  background: var(--ink);
  color: var(--paper);
  font-size: 0.75rem;
  font-weight: 800;
  text-transform: uppercase;
  letter-spacing: 0.08em;
  padding: 0.25rem 0.5rem;
  border-radius: var(--radius);
  margin-bottom: 0.75rem;
}
.path {
  list-style: none;
  margin: 0;
  padding: 0;
}
.path li {
  display: grid;
  grid-template-columns: 6.5rem 1fr;
  gap: 0.75rem;
  padding: 0.625rem 0;
  border-bottom: 1px solid var(--line);
}
.path li:last-child {
  border-bottom: 0;
}
.path b {
  font-weight: 800;
  text-transform: uppercase;
  font-size: 0.8125rem;
  letter-spacing: 0.05em;
}

/* Two columns that stack on phones */
.split {
  display: grid;
  gap: 2rem;
}
.points {
  list-style: none;
  margin: 0;
  padding: 0;
}
.points li {
  padding: 1rem 0;
  border-top: 2px solid currentColor;
}
.points li h3 {
  margin-bottom: 0.25rem;
}

/* Comparison tables */
.table-scroll {
  overflow-x: auto;
}
table {
  width: 100%;
  border-collapse: collapse;
  font-size: 1rem;
  background: var(--white);
}
th,
td {
  text-align: left;
  vertical-align: top;
  padding: 0.75rem;
  border: 1px solid var(--ink);
}
th {
  background: var(--ink);
  color: var(--paper);
}
.checked {
  font-size: 0.9375rem;
  color: var(--muted);
}
/* On phones each row is a card: the topic, then each product's line, labelled. */
@media (max-width: 47.99rem) {
  table,
  tbody,
  tr,
  th,
  td {
    display: block;
  }
  thead {
    display: none;
  }
  caption {
    display: block;
    text-align: left;
    margin-bottom: 0.5rem;
  }
  tr {
    border: 2px solid var(--ink);
    border-radius: var(--radius);
    margin-bottom: 1rem;
    overflow: hidden;
  }
  th,
  td {
    border: 0;
  }
  td::before {
    content: attr(data-label);
    display: block;
    font-size: 0.8125rem;
    font-weight: 800;
    text-transform: uppercase;
    letter-spacing: 0.05em;
    color: var(--green);
  }
  td + td {
    border-top: 1px solid var(--line);
  }
}

/* FAQ */
.faq {
  padding: 1.25rem 0;
  border-top: 2px solid var(--ink);
}

/* Policies */
.policy {
  max-width: 48rem;
  padding: 2rem 1rem 4rem;
}
.policy h1 {
  font-size: clamp(40px, 7vw, 72px);
}
.policy h2 {
  font-size: clamp(24px, 3vw, 32px);
  letter-spacing: -0.02em;
  margin-top: 2.5rem;
}
.policy .updated {
  color: var(--muted);
}
.policy .operator {
  border-left: 4px solid var(--green);
  padding-left: 1rem;
}
.operator p {
  margin: 0.25rem 0;
}

/* The waitlist form */
.form {
  display: grid;
  gap: 0.375rem;
  max-width: 40rem;
}
.form label {
  font-weight: 700;
  margin-top: 0.75rem;
}
.form input:not([type="checkbox"]) {
  width: 100%;
  min-height: 52px;
  padding: 0.75rem;
  font: inherit;
  color: var(--ink);
  border: 2px solid var(--ink);
  border-radius: var(--radius);
  background: var(--white);
}
.form .check {
  display: flex;
  gap: 0.75rem;
  align-items: flex-start;
  font-weight: 400;
  margin-top: 1rem;
}
.form .check input {
  width: 1.5rem;
  height: 1.5rem;
  margin-top: 0.125rem;
  flex: none;
}
.optional {
  font-weight: 400;
}
.hp {
  position: absolute;
  left: -10000px;
  width: 1px;
  height: 1px;
  overflow: hidden;
}
.turnstile {
  min-height: 65px;
  margin: 1rem 0 0.25rem;
}
.status {
  min-height: 1.5rem;
  margin: 0.75rem 0 0;
  font-weight: 700;
}
.band-green .status.error {
  color: var(--gold);
}

/* Footer */
.foot {
  background: var(--ink);
  color: var(--paper);
  padding: 3rem 0;
  font-size: 1rem;
}
.foot a {
  color: var(--paper);
  display: inline-flex;
  align-items: center;
  min-height: 44px;
}
.foot h2 {
  font-size: 0.875rem;
  letter-spacing: 0.08em;
  margin: 0 0 0.5rem;
  color: var(--gold);
}
.foot ul {
  list-style: none;
  margin: 0;
  padding: 0;
}
.foot-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2rem 1rem;
  margin-bottom: 2.5rem;
}
.foot .operator {
  border-top: 1px solid #3a3a37;
  padding-top: 1.5rem;
  color: #d9d5c8;
}

@media (min-width: 48rem) {
  body {
    font-size: 20px;
  }
  .band {
    padding: 6rem 0;
  }
  .steps {
    grid-template-columns: repeat(2, 1fr);
  }
  .cards {
    grid-template-columns: repeat(2, 1fr);
  }
  .split,
  .proof-grid {
    grid-template-columns: 1fr 1fr;
    gap: 3rem;
  }
  .foot-grid {
    grid-template-columns: repeat(3, 1fr);
  }
}
@media (min-width: 80rem) {
  body {
    font-size: 22px;
  }
  .wrap {
    padding: 0 2rem;
  }
  .nav-wide {
    display: flex;
    align-items: center;
    gap: 1.5rem;
  }
  .nav-wide a:not(.button) {
    color: var(--ink);
    font-weight: 700;
    text-decoration: none;
    min-height: 44px;
    display: inline-flex;
    align-items: center;
  }
  .nav-wide a[aria-current="page"] {
    text-decoration: underline;
    text-decoration-thickness: 3px;
  }
  .menu {
    display: none;
  }
  .steps {
    grid-template-columns: repeat(4, 1fr);
  }
  .cards {
    grid-template-columns: repeat(3, 1fr);
  }
  .foot-grid {
    grid-template-columns: repeat(5, 1fr);
  }
}